Katydid’s Retail Snax #101-Be Discovered, Communities to Grow Retail Sales, 2020 Retail Trends

Once a branding and customer service tool, startups now see SMS as a growing commerce engine:

The strategy, however, seems to be shifting beyond marketing and customer service to facilitating sales and on-demand delivery.  People seem more willing to interact with brands via text; multichannel messaging service provider Hero — whose back end connects retailers like Levi’s, Nike and Design Within Reach with customers via text and other messaging clients — has seen a surge among shoppers since the U.S. declared a state of emergency; According to the company, SMS messages sent via clients’ contacts app increased by 460% in the past 40 days, in comparison to the previous 40 days. At the same time, a bevy of startups have begun trying to get more direct orders through text messages.  https://shorturl.me/5aKB8

DTC brands are partnering up to create communities (save on customer acquisition costs):

Talk to the community and the community comes as a way to stay afloat, with a focus on customer acquisition and cheap visibility. Times are tough, with dozens of companies laying off and furloughing staff; but the emerging tactic of tapping into a so-called community is a way to differentiate one’s brand; banding together has become a popular marketing trope among the e-commerce industry.  https://shorturl.me/nkXXA

Up Coming National Days

May 12th

• National Nutty Fudge Day
• National Fibromyalgia Awareness Day

May 13th

• National Apple Pie Day
• National Fruit Cocktail Day
• National Receptionists’ Day – Second Wednesday in May
• National Third Shift Workers Day – Second Wednesday in May

May 14th

• National Dance Like a Chicken Day
• National Buttermilk Biscuit Day

May 15th

• Peace Officers Memorial Day
• National Chocolate Chip Day
• National Nylon Stocking Day
• National Endangered Species Day – Third Friday in May
• National Pizza Party Day – Third Friday in May
• National Bike to Work Day – Third Friday in May
• NASCAR Day – Third Friday in May

May 16th

• National Barbecue Day
• National Do Something Good for Your Neighbor Day
• National Love a Tree Day
• National Mimosa Day
• National Armed Forces Day – Third Saturday in May
• National Learn to Swim Day – Third Saturday in May

May 17th

• National Pack Rat Day
• National Cherry Cobbler Day
• National Graduation Tassel Day
• National Walnut Day

May 18th

• National Visit Your Relatives Day

May 19th

• National Devil’s Food Cake Day

May 20th

• National Pick Strawberries Day
• National Rescue Dog Day
• National Quiche Lorraine Day
• Emergency Medical Services for Children Day – Wednesday of Emergency Medical Service Week

May 21st

• National American Red Cross Founder’s Day
• National Waitstaff Day
• National Strawberries and Cream Day
• National Memo Day

May 22nd

• National Maritime Day
• National Buy a Musical Instrument Day
• National Vanilla Pudding Day
• National Road Trip Day – Friday Before Memorial Day
• National Cooler Day – Friday Before Memorial Day

May 24th

• National Yucatan Shrimp Day *
• Brother’s Day
• National Scavenger Hunt Day

May 25th

• National Missing Children’s Day
• National Tap Dance Day
• Towel Day
• National Wine Day
• National Memorial Day – Last Monday in May

May 26th

• National Blueberry Cheesecake Day

May 27th

• National Senior Health & Fitness Day – Last Wednesday in May

May 28th

• National Brisket Day
• National Hamburger Day

May 29th

• National Paperclip Day

May 30th

• National Creativity Day
• National Water a Flower Day
• National Mint Julep Day
• World Multiple Sclerosis Day

May 31st

• Autonomous Vehicle Day
• National Save Your Hearing Day
• National Speak in Sentences Day
• National Macaroon Day
• National Smile Day

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