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Summer Boutique Trends: What's In (and How to Stock It!)

by Kenzie Burrows April 25, 2025

Summer is just around the corner, and shoppers everywhere are already filling their carts with must-haves for vacations, pool days, and all the sunny adventures ahead! If you’re a boutique owner, now is the perfect time to refresh your inventory with the styles shoppers are actively searching for. This summer is all about bright energy, trendy essentials, and feel-good fashion. Here’s a breakdown of the top trends your store needs to have stocked (and ready to fly off the shelves!).

Bright and Bold Summer Hues

This season, it’s out with the neutrals and in with the color explosions! Bright and bold summer hues are taking over, with shoppers wanting shades that match the excitement and energy of their plans. Think vibrant pinks, electric blues, sunshine yellows, and juicy oranges — the louder, the better. Whether it's bold handbags for summer, colorful women's wholesale apparel, or statement stainless steel water bottles, your customers will be drawn to pieces that radiate positivity and fun. When merchandising, don’t be afraid to color-block your displays — a rainbow moment in your boutique is guaranteed to catch every shopper’s eye and invite them in to explore. Summer is the season of dopamine dressing, and having a collection full of bold, feel-good hues will set your store apart.

Trendy Travel Bag

Summer travel plans are heating up, and a cute (and practical) bag is a must. Shoppers are searching for duffle bags that are big enough to pack everything they need for a weekend away — but still cute enough to snap an airport pic with. Katydid’s Wholesale Weekender Bags are a boutique owner’s secret weapon this season. With fun prints, functional space, and lightweight designs, these bags make the perfect travel companion for everything from beach trips to road trips to girls’ weekends. Plus, the bold patterns and on-trend colors make them an easy add-on sale for shoppers who are already in vacation mode. Trust us: once customers see these, they’ll be grabbing one for every trip on their calendar.

A Cute Hat for Beach and Pool Days

When it comes to summer accessories, trucker hats are having a major moment — and they’re no longer just for bad hair days. The right hat instantly completes a beach or pool outfit, making it a must-have for shoppers of all ages. Katydid’s trendy wholesale two-toned and rope trucker hats are filled with playful designs, happy graphics, pastel aesthetics, and funny sayings that scream “summer fun.” Stock a variety of colors and phrases so customers can pick the hat that fits their vibe. A cute trucker hat is an easy impulse buy — think pool parties, lake trips, beach vacations — so having them styled next to swimwear or casual summer outfits will drive those quick, easy sales.

Comfortable Shorts to Lounge or Wear Out

The boxer short trend is exploding, and it’s easy to see why. Trendy shoppers are looking for pieces that can do double duty — comfortable enough for lounging at home but cute enough to throw on with a tank top or graphic tee and head out the door. Katydid’s wholesale boxer shorts check every box: lightweight, breathable, trendy, and oh-so-comfy. Available in fun prints and colors, these shorts are ideal for warm summer days, travel looks, or casual weekend fits. Plus, they pair perfectly with the season’s popular oversized graphic tees. You'll want to stock up on multiple colors— because once they grab one, they’ll definitely come back for more!

✨ Pro Tip for Store Owners:
Boutique shoppers are craving fun, functional, and feel-good fashion this summer. By curating a collection filled with vibrant colors, practical travel essentials, trendy accessories, and comfy must-haves, your store will become the ultimate go-to destination for all things summer. Staying ahead of the trends and giving shoppers the pieces they didn’t even know they needed is the key to major success this season.

Ready to refresh your inventory with what shoppers are already searching for? Dive into Katydid’s wholesale summer collections and stock your store with best-sellers that guarantee sunshine and sales!