SALTY has been a strong-selling saying for Katydid, and this updated version gives boutiques a new way to bring it back to their hat walls. The single-word design works on two levels: coastal for shoppers who would rather be near the water and a little cheeky for anyone known to bring some attitude.
The refreshed style places oversized SALTY lettering across a neutral tan crown, making the message easy to spot from across the store. New printed scalloped-stripe bills add soft color and pattern to the familiar design, creating an updated look for customers who already recognize the saying. The simple front also makes this wholesale hat easy to pair with swimsuits, tanks, graphic tees, and casual summer outfits.
Because SALTY is short, recognizable, and not tied to one destination, it has broad selling potential. Coastal boutiques and resort stores can merchandise it as a vacation accessory, while other retailers can lean into the humorous meaning for everyday shoppers. It works for beach trips, lake weekends, cruises, pool days, or as a gift for the friend whose personality matches the message.
Use the new colorways to refresh a proven section of your assortment or stock them together for a coordinated display. This update keeps the wording customers have already responded to while giving the bestselling concept a different look for the new season.
- 65% polyester, 35% cotton
- two-toned hats
- 5 panel structured fabric hats
- fabric backing (not mesh)
- snapback adjustable sizing
